There are some significant changes for the MK9 version too, the three-strut design introduced on the previous version remains but the look and design of the kite is radically different. RRD pitch the Passion at the freeride, wave and big air riders out there looking for all round performance in a well-polished package. The Passion is their high-end all round kite it’s a three strut design that occupies one of the most hotly contested sections of the market. ![]() This year they have been busy as we will see new Emotion, Religion, Obsession and of course Passion kites. For RRD it means they can concentrate their R&D and ensure each product is perfect before it gets launched. This increases its resale value, plus it means you are on the latest kit for longer. The advantage for the consumer is easy to see you get a kite that suddenly isn’t out of date after one season. They are always working on product cycles, but will only release a new version when it is ready. While many brands scramble to “change” their product by the deadline, usually in August, so they can be the first to market with an entirely new range of product, RRD have adopted a different approach. ![]() RRD are unique in the kite industry they were the first brand to adopt a “don’t change it until it’s ready” launch program.
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